PORTFOLIO • MARKETING IN MOTION
Great marketing builds trust, creates community, and moves people to act.
Here’s what that looks like in practice across conferences, communities, content, and ongoing partnerships built inside the L&D space.
COMMUNITIES · SPEAKING · MEDIA · PUBLISHING
FEATURE WORK
FEATURED ACHIEVEMENT
CONFERENCE LEADERSHIP & MARKETING 2025
ATD ACE 2025 — Foundations of the Future
As the conference organizer for ATD Greater Atlanta’s 2025 Annual Conference & Expo, I oversaw the full marketing operation for one of the L&D industry’s most anticipated regional events; from the first teaser video announcing the theme to every stakeholder communication on the day of the show. This wasn’t a single campaign. It was a coordinated, multi-channel effort executed in partnership with an incredible volunteer team who helped bring every piece to life.
SOCIAL MEDIA CONTENT • EMAIL CAMPAIGNS • MARKETING AUTOMMATION • SPONSORSHIP COMMS • ACE 2025 MAGAZINE • TEASER VIDEO • SPEAKER COMMS • IN-PERSON SPEAKING • ATTENDEE COMMS • EVENT APP
235
REGISTERED ATTENDEES
$53K+
TOTAL REVENUE GENERATED ACROSS REGISTRATIONS & SPONSORSHIPS
I'm not local but have fallen in love with this event and the organizing team. If I can support the event or chapter I hope you will let me know.
01
The First-Ever ATD ACE Magazine
Led an amazing team to design, develop, and publish the inaugural ACE conference magazine in close partnership with sponsors, a landmark branded deliverable that elevated the event’s professional presence and created a tangible, lasting artifact for attendees.
02
Email Campaign Strategy
Managed both automated sequences and broadcast campaigns tailored to distinct audience segments — attendees, sponsors, speakers, and volunteers — ensuring every stakeholder received timely, relevant, and on-brand communications throughout the campaign lifecycle.
03
Theme Launch & Teaser Video
Led the creative direction and rollout of the conference theme — Foundations of the Future — including a teaser video announcement that built anticipation and set the tone for the event’s marketing across all channels.
This work was made possible by an incredible team of volunteers and collaborators. And the results reflect what happens when shared commitment meets strategic direction.
CASE STUDY
Community Building as a Marketing System
Building an engaged audience from zero isn’t luck. It’s the result of a deliberate launch strategy, consistent content, the right email systems, and showing up — in person and online — for the people you’re building for.
200+ members in 3 months — still growing.
COMMUNITY • GLOBAL
The Educator’s Book Club
Founded and scaled a global community of educators from the ground up — responsible for all aspects of the marketing strategy that drove awareness, membership, and sustained engagement over time.
SOCIAL MEDIA
CONTENT STRATEGY
LAUNCH STRATEGY
COMMUNITY • PEOPLE OPS
People Ops Book Club
Launched and grew an online community for People Ops professionals — developing the full go-to-market strategy including content, email sequences, social promotion, and community programming to drive rapid early growth.
LAUNCH STRATEGY
SOCIAL CONTENT
COMMUNITY PROGRAMS
CHAPTER MARKETING • ATD
ATD Greater Atlanta
As VP of Special Programs, led the marketing of conference programming and initiatives ensuring consistent visibility, stakeholder communications, and member engagement across all touchpoints.
SOCIAL MEDIA
EVENT MARKETING
MEMBER COMMS
SPONSOR & STAKEHOLDER COMMS
ONGOING PARTNERSHIP
TrainingPros
Ongoing marketing partnership with TrainingPros, a leading staffing and consulting firm in the L&D space.
L&D SPACE
EMAIL CAMPAIGNS
COPYWRITING
CONTENT STRATEGY
BEYOND DIGITAL • IN-PERSON
Industry Roundtables & Live Connections
Marketing doesn’t stop at content and email. I host in-person roundtable sessions with L&D and People Ops professionals creating spaces for genuine conversation, industry insight, and relationship-building that deepens community far beyond what any algorithm can deliver. The evolution of this industry is something I find genuinely fascinating, and these sessions keep me connected to the people shaping it.
“The best marketing intelligence comes from being in the room with the people you’re building for.”
AS SEEN & HEARD
Media Feature
Mi Life Magazine
Featured in a Japanese publication based in Kawanishi, Japan sharing insights on cultural exchange, adaptive education, and the impact of evolving approaches to language learning on students.
Demonstrating thought leadership that crosses industries and borders.
Published Author
Featured Author at TrainingPros
Published articles on learning innovation, leadership development, and AI in talent strategy — reaching thousands in the L&D community.
Podcast Guest · 2025
Learning Leader Spotlight
Podcast guest — career empowerment, AI, and the future of learning (2025)
ABOUT FRANKIE
I know this space because I’ve lived it.
I’m Frankie Robinson, a marketing strategist who works exclusively in the L&D and People Ops space. I’ve built educator communities from the ground up, grown newsletters that actually get read, and created the kind of marketing systems that don’t fall apart the moment you step away.
7K+
Community members built from scratch
~44%
Email open rates for newsletter clients
3 mo.
To grow book club to 200+ members
READY TO GET STARTED?
Let’s build something that actually runs.
Book a free discovery call and let’s talk about what your marketing could look like when someone’s actually taking care of it.